How Bonusly helped ZipRecruiter connect and engage employees during rapid growth

ZipRecruiter started using Bonusly in 2014, when its 125 employees were primarily based in Santa Monica, CA. The company has since grown sixfold, with employees located across the United States and in the UK and Israel.

Six years since launching Bonusly, ZipRecruiter employees have recognized each other over 250,000 times, maintaining a consistent and impressive 90% monthly participation rate.


At the start of ZipRecruiter's rapid growth, the company needed a way to promote employee interaction and foster a culture of giving credit where credit is due.

Director of HR Amy Klimek and HR Assistant Maria Alparaz launched Bonusly with the following goals in mind: 

✅ Promote employee interaction

✅ Foster a recognition-rich culture

✅ Reward employees for their accomplishments

"We weren't sure if the team would adopt [Bonusly]," explains Maria. "We worried they'd think, 'Oh, just another HR program we have to participate in,' and then move on."

As it turned out, ZipRecruiter employees adopted the program with gusto!

"The rollout went really well — people started using it right away."
- Maria Alparaz, HR Assistant

In their first year with Bonusly, 95% of ZipRecruiter employees used the platform to recognize their coworkers every month. The bottom line? In Maria's words: 

"It's easy and convenient, and your employees will love it."

To see how your organization can have high adoption rates like ZipRecruiter, request a demo with our recognition experts!



Improving recognition at

  • hulu
  • invision
  • surveymonkey
  • chobani
  • headspace
  • ziprecruiter
  • “Bonusly has transformed the way we activate peer-to-peer recognition at Chobani. The program has brought our amazingly diverse company together behind a common goal of real-time acknowledgement and fostered a genuine spirit of recognition in all that we do.”

    Grace Zuncic, Senior Vice President of People, Chobani
  • “Bonusly has really helped us build a culture of recognition. We looked at some other solutions but knew that in order for this to be successful, it had to be easy use. Bonusly's Slack integration was the right fit for our team: it meets our employees where they already are, and they don't have to use a separate system to give recognition.”

    Alicia del Carmen Raymond, Sr. People Partner, MongoDB