Building culture with intention: How BigCommerce encourages peer-to-peer recognition between colleagues around the world

"As we grew and expanded our global reach, nominations didn’t scale well across the organization, making it critical for us to find a way to make recognition more timely and accessible."

BigCommerce employees recognized each other more than 25,000 times in 2020

91% of BigCommerce employees are recognized in Bonusly at least once a month


"We chose Bonusly because it's globally scalable, which was especially important to our company leadership with our rapid growth and distributed teams."

Victoria Melcher, Manager, Culture & Engagement

Needing to scale peer-to-peer recognition, nominations, and in-person celebrations

Before BigCommerce launched Bonusly in 2017, the leadership team encouraged employees to celebrate each other's accomplishments during their weekly all-hands meetings.

"It was fantastic to hear peers celebrating one another for work that may have gone unrecognized otherwise," says Victoria Melcher, BigCommerce's Manager, Culture & Engagement. "However, we knew that not everyone felt comfortable giving or receiving recognition in front of an audience. Peer recognition was always a part of our culture, but it wasn’t as organic and timely as we would’ve liked."


Rolling out a global, accessible tool that employees loved right away

"Among the recognition tools we explored, Bonusly became a top choice because it's globally scalable, which was especially important to our company leadership with our rapid growth and distributed teams," Victoria explains.

When BigCommerce's CEO announced the rollout of Bonusly on 2017 Employee Appreciation Day and encouraged everyone to start sending shoutouts. "Employees loved it right away," Victoria says, "because recognition from their peers was visible in a way it had never been before. There’s no better way to kick off adoption than that kind of visible and vocal support from your most senior leader."


Making it easy for dispersed teams to stay aligned 

"Having a dedicated Slack channel for Bonusly so it's at employees’ fingertips was a big driver for adoption," says Victoria.

"All recognition in Bonusly is connected to hashtags of our company values: #teamonamission, #makeadifferenceeveryday, #thinkbig, #customersfirst, and #actwithintegrity. With Bonusly, we can easily tie our behaviors to our values every day." 

Because Bonusly makes it easy for employees to invoke BigCommerce's company values on a regular basis, Victoria says it "helps keep everyone moving in the same direction." 

"Company values matter because employees face tough decisions every day. The right way isn’t always the easy way, and you want employees to do what’s right for your organization every time. This has been only more true during the pandemic, when people have been working from home and have less daily guidance or interaction with their managers and team members. With Bonusly, we're able to reinforce those values and have employees champion what it means to be a part of BigCommerce."

Bonusly is here to stay

"91% of BigCommerce employees get recognized through Bonusly every month. That sustained participation tells me our employees continue to find Bonusly valuable."

- Victoria Melcher, Manager, Culture & Engagement


BigCommerce supports 60,000 customers in over 150 countries with its open SaaS ecommerce solution that manages everything from checkout experiences to marketing and analytics. 

Industry: Internet services

Company size: 1,000+

HQ: Austin, TX, USA, with employees in Dublin, IE, Sydney, AU, and Kiev, UA

Integrations: Slack, BambooHR

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